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Tour de France Economic Impact report released

2.3m people watched the two Yorkshire stages of the Grand Depart, almost half came into the region from other parts of the UK or overseas.

A major report has been released looking at the financial impact of the grand Depart of the Tour de France confirming what a huge success the event was and an economic boost of £102 million for Yorkshire.

The report,pdf icon Three Inspirational Days [3Mb], reveals that a total of 2.3m people watched the two Yorkshire stages of the Grand Depart and while many local people embraced this once in a lifetime event, almost half came into the region from other parts of the UK or overseas. A survey has shown that among residents that watched the Yorkshire stages 92% strongly agreed that the event had been good for the area.

Lead Member for the Tour de France Councillor Simon Myers said: "The Tour de France was a pivotal event for Craven. It not only bought thousands of visitors to the area, but showcased our region to a global audience and bought many different communities together. The report confirms what a huge success the weekend especially to those working in tourism, hospitality and cycling. The research highlights that the majority of businesses surveyed felt that tourism had been given a real boost for the future and enhanced the image for future marketing campaigns. Herein Craven we saw a huge jump in footfall in both Skipton Tourist Information Centre and our Museum and Gallery for both June and July which we attribute to the Tour de France effect."

The report uses Kettlewell Village Store as a case study. They were expecting a loss of trade and logistical problems because of the road closures but in fact experienced a roaring trade. Owner Doug McLellan said: "By the time we normally would have opened at 8:15am we had just about sold all our supply. We closed the shop for the duration of the race and after the race had passed it was back to the shop for a very busy afternoon. There were six people working instead of the usual two, yet we had a queue all afternoon. Sunday morning was just as busy as all those who were camping locally came for their breakfast sandwiches."

Councillor Myers concluded "We're aware that not all businesses in the area benefited because of the disruption over the weekend but those we've surveyed all agreed that the profile of the district has been raised and the long term benefit will be more than worth it. We are closely monitoring the long term impact of hosting the race in Craven as well as looking to support businesses to capitalise on the benefits."

In order to give a long term overview Craven District Council has subscribed to a tourism monitoring tool to measure visitor trends over the last two years and the following two, so year on year comparisons can be made. The first report is expected in May 2015. The Council also conducted a visitor face to face survey over the October half term week, looking at how much the race has influenced people to come to the area, which will report back in the New Year.

Press release date 5th December 2014